EXPLO Sports Management - EXPLO

EXPLO Sports Management

A 2-week career exploration program for students entering grades 10-12 interested in sports management on the campus of Yale University.

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Get in the game! Strike deals, fight for contract clauses, and negotiate endorsement deals that will make your athlete or team a household name. Create a plan to fill stadium seats and build concessions that’ll keep fans coming back for more. Save faltering franchises and build rosters that put your team head-and-shoulders above the competition. Welcome to the Big Leagues at EXPLO Sports Management.

At EXPLO Sports Management you will:

  • Pitch a Comprehensive Marketing and Media Plan: Come up with marketing solutions for a real-world problem, and pitch your ideas to actual sports executives.
  • Brand an Athlete: From getting the right sponsorships to communicating a marketable identity, create a profitable brand for an athlete, team, or sport.
  • Spin the Story: Manage the press room. Turn around bad press for an athlete or team by making public statements, writing press releases, and holding press conferences.
  • Work the Marketing Data: Discover how companies like ESPN use data to develop their marketing campaigns, bolster their viewership, and hone in on the most important statistics for athletes.
  • Find Your Fan Base: Dig into marketing research to find the perfect fans for your team.
  • Pitch, Debate and Negotiate: Represent an athlete or team in simulated negotiations for sponsorship, contracts, or endorsements. Win a big contract deal or negotiate your way out of a strike during a heated negotiation.
  • Network: Make connections with sports management professionals, visit industry leaders, gather career advice, and learn what it’s like to actually work in the sports field.

Learn by doing. Test your negotiating abilities and learn to close the deal.Through our Sports Management boot camps, you’ll develop the skills you need to create on-point marketing and business solutions, tackle the same projects and issues that sports executives face every day, and pitch your solutions to industry professionals.

Meet our Partners

Discover your field of dreams. Meet big players in the field of sports management — from industry pros at NBC Sports and ESPN, to business executives, sports management professors, and wearable tech gurus. At EXPLO Sports Management, we’ll introduce you to leaders in the field of broadcasting, business strategy, and marketing — giving you the chance to learn from the best and build lasting connections that will serve you well in years to come. Because when you learn to network, cultivate mentors and glean as much insight and wisdom as you can, you’ll surpass the competition and discover what it means to be at the leading edge of a dynamic field.

Why EXPLO Sports Management?

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