Explore the changing world of entertainment from the inside. Take a movie from development and production through marketing and distribution. Analyze limited release merchandise strategies for franchises like Star Wars. From the silver screen to the bright lights of Broadway, from music to video games to sports — you’ll harness business skills applicable to any field, and connect with major players who can forecast the industry and help you prepare for a dynamic career. That’s show business, baby — and this is the Business of Entertainment at EXPLO.
When you learn the Business of Entertainment at EXPLO, you will:
"Starting out in the entertainment industry, I didn’t have any clue what I was doing! The industry’s always changing and constantly evolving; you need the skills and the passion just to keep up with it. The most creative, fun and inspiring people work here and it is an honor to be around such a talented group. I can honestly say I learn something new each and every day."
Daryn Carp, NBC Universal, EXPLO Presents Advisor, EXPLO Alum
"Everything from hanging out in the dorms with my living group to learning about my focus program in the classroom, which included guest speakers, was amazing."
Delani T., Student, EXPLO Focus at Yale
There are hundreds of roles in the entertainment industry — and none of them are small parts when it comes to big business. Step into those roles at EXPLO. Break down a script like a professional director: develop procurement lists, select filming locations, budget special effects needs. Perform a SWOT analysis for a crossover music festival with CMT and Animal Planet. From streaming series to video games to live events and more, examine the time-tested strategies and fresh tactics that are innovating the industry — and delighting audiences everywhere.
Explore the new (and future) entertainment industry. Gone are the golden days of big studios and major labels. Beyoncé shocked the music world when she dropped her self-titled fifth album, Beyoncé, on iTunes — forgoing traditional marketing, and inspiring artists to seize control of their creative content. Connect with professional hyphenates (think: writer-producer-director) whose understanding of the entertainment industry’s traditions and foresight into its future can help you plan for the skills and experiences you’ll need to break into the business.Meet Our Partners
Dive deep into the economics of entertainment. Harry Potter and the Order of the Phoenix earned nearly $1 billion worldwide, but Warner Bros. reported a loss of $167 million on the film. How is that possible? Audit account statements and track how a film earns (or loses) revenue through box office sales, distribution, advertising, and more. Create a budget for your studio’s next dramatic hit with considerations for talent, filming location tax credits, and marketing. The bottom line? You discover the tricks of the trade and business savvy from the experts.
Your work is far from finished when the director yells cut. Why did The Hunger Games films break the box office while the Divergent series faltered? Explore guerilla marketing techniques and the role of merchandise in generating excitement about your studio’s latest video game release. Practice your PR spin tactics when a Broadway play experiences technical failures during previews and two actors have sustained injuries. In show business, all press is good press.Why EXPLO Presents?